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Pricing for Profit Workshop

  • Jay Coy Photography 122 Western Avenue Lowell, MA, 01851 United States (map)

Are you a photographer that is feeling burnt out because you’re taking on too many clients leaving little-to-no time for your personal life? Or you just don’t know how to price yourself in order to cover all your expenses while still paying yourself your desired profit? This is the workshop for you!

This intensive one-day workshop, hosted by Jay Coy will focus on:

  • How to determine your Cost of Doing Business (CODB)

  • Setting your Salary and Client Goals

  • Pricing for Profit into the Luxury Market

  • Introduction to the In-Person Sales Process

  • How to Stand Apart from the Digital World with Prints

There are limited spots available. 

Location: Jay Coy Photography

122 Western Ave, Suite 593

Lowell, MA 01851

Date: January 5th, 2025

Time: 12:00pm - 5:00pm, followed by an optional dinner

Tuition: $375,

$275 early bird signup (before December 22nd)

Included:

  • Snack and refreshments will be provided

  • CODB spreadsheet

Travel and Lodging:

Attendees are responsible for their own travel and lodging to and from the workshop. There is plenty of free parking available at the studio site. 

Optional:

Join Jay for dinner where we will extend the conversation from the workshop to a fun and casual evening.  

What to Bring:

  • Notebook or phone for recording notes

*There is a minimum of attendees for the workshop to proceed. Should the minimum attendance not be met three weeks prior, the workshop will be cancelled and retainers will be refunded.*

About Your Instructor

Jay Coy is a luxury maternity, portrait, and conceptual fine art photographer from the Boston, MA area. He focuses on bringing out the true beauty and joy of his clients, especially when their focus is usually so far from their own selves. Jay creates timeless and artistic portraits by simplifying studio sessions to bring the focus to the clients so their images can be enjoyed for a lifetime.

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May 19

Studio Lighting Workshop